Online Promotion: Social Networking

When the world shifts gears and operates in a faster pace, we should follow its lead and take up the trend. Online promotion is the fastest promotion.
Modes of online promotion campaign:

• Social networking and blogging
• Promotional trailers
• Email

Social Networking and blogging

Twitter is a social networking site where all you see are status updates. Users are allowed 140 characters to provide an update.

• Today Twitter is part of every product/service/brand promotion campaign.
• Tweets reach people before newspaper, magazine, media stories do.
• It wouldn’t be wrong to say that if you’re not tweeting, you’re not promoting your product/service/brand.

How Twitter Helps in Promotion:

1. Branding: It is a social media platform you can use it to build your brand.
2. Notify Your Customers: Set up a Twitter feed for the specific purpose of notifying customers when new products come in.
3. Find Prospects. It can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Twitter Search and then follow users.
4. Direct traffic: It can be used to get traffic to your sales website and if you ask your contacts on Twitter to tweet about it, the message will spread faster and further as other active users pick it up.
5. Network for benefits: Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships with loyal customers.

• Facebook has more than 175 million active users worldwide.
• It is the 3rd most visited site in the world and sees over 20 billion page views every month.
• It can therefore be a powerful place to promote product/service/brand.

Using Facebook for Brand Exposure, Traffic and Sales

1. Create your profile page: The starting point for your presence on Facebook is your profile page. By connecting to customers, associates, and friends on Facebook, you can drive huge traffic to your Facebook profile as well as on main website page.
2. Facebook Groups: Groups are the simplest way to build community around your brand or company on Facebook. By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand.
3. Facebook Events: It can be used to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones.
4. Facebook Marketplace: It’s a classifieds listing service. You can post a for-sale ad or wanted ad in any of your networks for free.
5. Polls: Polls offer an easy way for marketers to quickly conduct research within their targeted audience.

• The promotional blog is an efficient platform for contests, book reviews, interviews, workshops and other creative methods for promoting books as well as driving sales.
• Blogs are viewed by thousands of visitors each and every day.
• In terms of practical applications, blogs are just like opt-in newsletters, where readers choose to receive information on a regular basis.

With an effective business blog, you can:

1. Humanize your business. Because a blog is much more informal than other websites, you can write posts in your own voice and give your business a more human face.
2. Improve your customer service. Your blog can act as an interactive FAQ, allowing your customers to submit questions and you to answer them. You can also provide product updates, how-to articles, and other information of relevance to your customers.
3. Drive traffic to your sales website. If you keep updating your blog, it can give your traffic levels a real boost.
4. Promote your products or services. You can actually sell products directly from a blog, or you can use your blog to mention new products and direct visitors to your sales website.
5. Give your target market the information they’re looking for. With its automatic archiving feature – by date and category – a blog is a fantastic content-management system.

Promoting your product trailers

YouTube is for posting videos and it can also be used as a highly effective business tool. It can be used to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
Promote your business on YouTube:

1. Show your product in action using movie trailer-style: fast, creative and catchy.
2. Show the results of someone using your products/services.
3. Conduct an interview with an expert.
4. Post customer video testimonials to add to your credibility.
5. Post links to your videos on various social networks.
6. Post solutions to common product or service problems.
7. Embed videos on your web site, including customer support and product tours.

Email Campaign
E-mail is the most widely used Internet application. An email campaign can be a great way to generate extra income with very little cost and effort.
How email helps in promotion:

1. Allows you to personalize and target your communication to people.
2. Allows the recipient to easily reply, which is a source for valuable feedback.
3. Provides time-stamped proof of an interaction that helps in further correspondence.
4. Allows you to send a message to a large number of recipients for much less than traditional postal rates.
5. Borders are no obstacles in promotion through emails.
6. Allows for more frequent customer contact, which translates into higher revenues.

Traditional ways of promotion are proving less effective in today’s world.
Promotion through social networking communities is really easy, cost effective and fast.
You can now network with anyone anywhere in the world easily online.

COOL ADVERTISEMENTS

Joined-up-thinking for creative people

Recently Apple Computers organized "Joined-up-thinking" event for all creative professionals.

The Event Landing page says -"Whatever kind of professional you are, you know media is converging. Never before have there been so many different ways to deliver an idea. Uncertain about these changes? Take a look at the tools that are essential for remixing creative for multiple media....."

During this interactive event, Allen and one more Mac expert from Apple provide an overview of the latest creative tools for the Mac platform in a very witty style. They also give a demo of Apple’s innovative professional software. They discuss that how Mac’s unparalleled hardware/software integration provides a unique environment to help you create and deliver content for print, web, DVD, broadcast and podcast.

Nowadays creative professionals are facing number of challenges. Competition is increasing and you need to be very fast as well as good at your job to keep your clients happy. As Allen says "Time is money.... less time in completing a job means more money"

No doubt that Mac users have an edge on quality, time consumption, handling different software in one single machine over others who use different OS. The event also included demo on work flows delivering content across different media.

One lucky participant also won the 8GB iPod Nano :) There was also an arrangement of refreshment after event. As an iMac user I find this event very interesting. You got to know about new short cuts and methods to use your Mac as well as other versetile qualities of Apple iMac.

Path Breaker T Shirts

Just started designing T Shirt.

The colourful circle in this design represent the different cultures and people of India. I select white colour for background so that all the colours remain very prominent and look attractive.
This design symbolize the initiative. Initiative to break through traditional teachings to truth and the world of new beginning. Simple as well as impressive. I am sure youth will like it.This design is all about music. Music turn you on ant that is why the title of this design is Turn me ON
If you like my T shirt designs then please click on them and give them your vote so that they can come in market.

Twitter

I am on Twitter now.
Follow Me

Wallpaper LG KP500 (Cookie)

Recently I bought this new phone LG Cookie. It is an amazing tablet phone with exciting features. It has the latest touch screen technology, with auto rotation display, and shifts images and documents for easier viewing. When it is held horizontally the QWERTY keyboard slides into view on the screen. The LG KP500 Cookie has a 3 megapixel camera and a concealed styler which enables you to draw on the photos. This phone has technology for recognizing handwriting which allows the user to write memos and text message easily. Though it comes with many wallpapers but I have made some interesting wallpapers and sharing here for download. Just click the image to enlarge it and save it in your system.

The Dragon and the Elephant

It is always fun and challenge to work on any promotional material. Fun because you have more freedom and challenge because your work will be used in marketing, branding, advertising and distributing so it has to be more appealing and relevant to the product/service.

I think your work should answer the unasked question of customer. In other words, your work should reflect the benefits of the product/service. I am displaying here a poster and brochure that I designed for a book. Hope you like it.

Poster

Two Fold Brochure