The origin of Literary Orientalism is in the various military, religious, diplomatic, political and socio-cultural encounters between and Christian West and the Islamic East. Major works of Western literature and art contain references to Oriental cultures often emphasizing cultural differences in a hostile manner. Literary Orientalism: A Companion is a systematic compilation of the instances of Literary Orientalism in English literary and critical texts.
The purpose of a book cover (and I think it works for lots of Products)
I believe that the saying ‘Don't judge a book by its cover’ is no longer valid. In today's world of tough competition the First Impression is always the lasting one.
Just like any marketing tool, the book cover design is very Important. The design of the book cover plays a role, often a critical one in the sales of the book. It is the 1st thing what a buyer would see and catch their eye. I feel that a highly creative book cover design is more likely to be viewed by every customer rather than one without a book cover. You have less than 3 second to grab someone’s attention with a book cover in a sea of other books. That is the job of the book cover design, it needs to stand out, yet be relevant to the market, subject matter, and the content of the book. The main job of the cover is to get the customer to pick it up. It needs to present the title well and organize the other information so that it is clear to the customer if they decide to pick it up, and possibly inform the viewer of the content of the book.
Most of the time while people browsing in a bookstore mainly look at the book covers and titles. If the cover doesn’t interest them they almost never pick up the book and have a second glance at it. For example If you are a boy/girl of age 15, what grabs your attention would be very different from a man/woman who is 40. So, once the book is published, the only thing that will get it to sell, is its cover. This is because if you write a brilliant book for a 40 year old man/woman, but the cover is designed to attract a 15 year old boy/girl, there is a very slim chance that any man/woman of 40 will pick it up thinking that the book is for him/her and that is how a book cover helps in selling and marketing as well, as the cover must be designed to attract the target audience of the writer.
At the end of the day, I feel that a cover design is a important feature of a book. The main features a book cover should have to grab the attention are:
If you got the book reader interested at this point they will probably look at the table of contents to view the chapter headings to see if the content is interesting. If that all goes well they buy it
So you can say that the purpose of a book cover is:
I don't know about you, but I judge books by their cover every day.
Displaying here some of my designed covers. Would like to know your views on the post and my cover designs both.
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There seems to be a common myth that one day you’ll just sit under a tree and get a good idea.
I read somewhere that an idea is nothing more nor less than a new combination of old elements.
Archimedes, the greet Greek mathematician got an idea in the bathtub. Sir Isaac Newton got an idea observing an apple fall from a tree. Percy Lebaron Spencer, an American engineer got the idea of Microwave Oven, when the chocolate bar in his pocket had melted while standing by a magnetron. By his death in 1931 Thomas Edison had gathered over a 1000 patents. Sure, today we may not remember many of them but among were also a handful of world-changing ideas such as the light bulb, the phonograph and the Kinescope.
As you are involved in your work, you keep thinking how to improve your work. This often results in ideas. When you are discussing something with friends, you may have just got an idea. Your necessity may bring out an idea as Necessity is the mother of all invention and then one idea may lead to another.
I agree that most ideas are just new combinations of old elements but you can not get an idea just because you want to get an idea. It just happens... like accidents. You don’t plan accidents.. do we? I think ideas are certainly new combinations of old elements but they're also more than that in that they take on a life of their own once created and can be enduring and influential. Big or small I believe we only generate ideas when we break old patterns and in that sense the new combination of old elements is absolutely right. To get an idea you should
Everyone has his own way to create an idea but as there is a saying that "No great thing is created suddenly." and one should take time to develop and implement a good idea. Hope you like the idea of this post and would comment your views on it.
"Designing" play a supportive role in marketing and branding of a product or service. Granted, the marketing of a company and their brand needs to begin with a solid foundation. The marketing and branding is all about creating "differentiators", drawing a line between the competitors and you, a line which is clearly visible and is usually drawn by great designs and creative ideas. It can be normally termed as "Visual Salability" of any product or service. For example Apple ipod is "APPLE IPOD" because of its design and visual appeal.
Marketing makes the market aware of your product or service and make them want to buy it. How marketing do this is the creative part. On the other hand Branding is about making the target want to buy your product over your competitor's by giving your company a "personality" that the audience will relate to.
In these troubling times due to the economy, proper "branding" and "marketing" is critical for companies to position themselves to remain ahead once the economy rebounds. Good design can assist with establishing a unique positioning message for a company. It's important for companies to re-evaluate their message to determine which key word they want to "own" which separates them from others and describes their "brand".
Design is a process for solving or addressing a business challenge in the market. The marketing plan is the guideline that informs the design direction. Ideally, marketing (or more precisely marketing research) provides you with an idea of your target group/market, what they value and what they relate to, what's important to them. The marketer's job with maybe the help of a designer is then to create a marketing message, product design or packaging design that fits the target group so that they can relate to the product, service, or even to the whole brand. So the point is clear that designing play a supportive role in developing brands and marketing of a product or service in a better and creative way.
Sharing here few example of creative marketing. Hope you like it. Enjoy and share your views.
