Folding

In designing a brochure folding is a major part. You have to keep the area and different folds in mind while designing. There are so many folding possibilities and it is difficult to mention all of them here but I am sharing details of some commonly folding techniques you can use.

Types of Folds:

Barrel Panels

Barrel Folds

Barrel Fold: It is in form of two or more parallel folds. Each fold turns in the same direction. The most common example of Barrel Fold is an letter folded into a mailing envelope. It is also called Roll Fold, Spiral Fold or Tri-Fold. This folding pattern usually have six panels. Three on one side and three on another. One panel on each side is always smaller than the other two and the smaller panel is folded inside the other two. This type of folding is most useful when you have to give varied arrays of information.

 

Double Parallel Panels

Double Parallel Folds

Double Parallel Fold: In this folding pattern the paper is folded in half and then folded in half again with a fold parallel to the first fold creating four panels on each side. In this folding the last two panels need to be slightly narrower than the outer panels so that they fit inside when folded. Double Parallel Fold is also known as Parallel Center Fold or Double Fold. A large amount of information can be given using this form of folding. Front page is usually used for cover and back page for company information. Other six pages can be used for contents and other things.

 

Cross Fold Panels

Cross Folds

Cross Folds: A cross fold brochure is made by folding a page in half in one direction and then folding the folded page in half again in the right direction. After folding it consists of eight panels, four on the front and four on the back. Crossfold pattern is also known as French Fold, Eight Page Right Angle Fold, Quarter-Folds or 8-Panel French Folds

 

Half Fold Panels

Half Fold

Half Fold: A single fold, vertical or horizontal, along the center of the printed piece, such as a greeting card, creating two panels per side. This is the most cost effective form of folding and printing.

 

Z Fold Panels

Z Folds

Z-Folds: Contains two or more parallel folds, each folding in opposite directions. Z-fold is also known as Accordion Fold, or Zigzag. After folding it consists of six panels, three on the front and three on the back

 

Gate Fold Panels

Gate Folds

Gate Folds: In a gatefold the left and right edges fold inward with parallel folds and meet in the middle of the page without overlapping. The paper might be folded again down the middle so that the folded edges meet and a fold is created in center panel of the paper - also known as a double gatefold.

CMYK for Printing

There is a rule in graphic and web designing: RGB for Web and CMYK for Print

There are a few color models used to define colors. The two most important ones here are: RGB and CMY. The RGB color model is an additive model, which means that we can achieve white color by increasing the values of its three "ingredients" (Red, Green and Blue)

On the other hand, the CMY (or CMYK) model is a subtractive one. In this case going towards white color means decreasing values of each color and we achieve black color by increasing the values of its three “ingredients” (Cyan, Magenta and Yellow)

CMYK is a color mode used in color printing. CMYK stands for Cyan, Magenta, Yellow and Key (black). In CMYK mode magenta + yellow produces red, cyan + yellow makes green, magenta + cyan generates blue and magenta, cyan and yellow on a white background produces black.

CMYK vs. RGB

CMYK, or four-color printing, generates a good final printout with excellent contrast. But the color seen on the screen may be different from the one that comes in the final print. This is because the computer screen follows a RGB system, and printers follow a CMYK system.

Why we can not use same coloring system for computer screen and printing? On one hand where computer screen release the light, a paper absorbs the light. A computer screen and a paper reflects colors on different wavelengths of light and that is why sometimes colors in same artwork displayed on a screen may not match with the colors in printouts. Even if we change the color mode of any artwork from RGB to CMYK using some software we can notice the differences in colors.

RGB to CMYK (for Printing)

Mostly scanners, digital cameras, and video capture systems save files as RGB and we work on artwork to correct levels or balancing or anything else before giving it for printing.  Do you work on RGB and after you modify it, you switch to CMYK to print?; or you switch to CMYK directly and you modify it later?

When start with RGB image I prefer to do all or most of image editing in RGB itself as some editing procedures are not available in CMYK. Converting to CMYK is the last step only when file is being sent to a print house. Conversion of RGB files to CMYK can be done in many ways and the method is different from software to software.

Most of the printers prefer your files be delivered in CMYK format. Some may accept RGB with ICC profiles attached, as this allows the printer to use color management methods when converting to CMYK.

If you are printing from your home or office printer, you can use RGB or CMYK. Try both and see which you prefer.

 

Is converting images to CMYK important?

Yes! It's very important if you are working on a print document. Commercial printers mostly accept RGB images without question but using images with a RBG color space can seriously screw up your image. Printers who accept RBG images auto-convert images to CMYK without checking the outcome and they do not bother to adjust levels, balancing etc.

Make sure you convert images to CMYK yourself, so you can do adjustments on the CMYK outcome if needed and keep 100% control over image quality.

Always remember

RGB:  Good for computer/digital use. Bad and not usable for printing

CMYK:  Good for offset and digital printing. Bad and not interpreted correctly on the computer.