The Truth About the 100 Biggest Branding Mistakes of All Time
This book provides an insight into the biggest brand failures of all time and inevitably provokes a few chuckles. This book provides very useful and serious advice to any business worried about preserving its brand. Unlike the typical boring how to style business book this makes very refreshing reading.
I changed the cover design of this book for Indian market. though I liked the original design and idea but we changed it to give it a new look with some more colours as well as a direct and more clear message. I am sharing here both the original and changed Indian design. Let me know your view which one you like more.